Hello, I’m Caroline.

For over twenty-five years I’ve worked with businesses, agencies and design studios to shape brands, create engaging customer experiences and bring ideas to life across print, digital and physical environments.

Today, my work increasingly focuses on the wellness, beauty and hospitality sectors, working closely with founders and businesses to understand what makes them distinctive and translate that thinking into brands and experiences that people genuinely connect with.

I work across brand strategy and development, creative direction and hands-on design, from establishing the initial idea and visual direction through to websites, campaigns, editorial, packaging, print and the physical customer experience.

I particularly enjoy long-term creative partnerships, becoming immersed in a business and helping its brand evolve as the business itself grows. My work with Homefield Grange and Albert Fields has developed in this way, alongside strategic and creative consultancy for Lower Mill Estate and other businesses across the wellness sector.

Alongside my consultancy work, I’m Co-Founder and Creative Director of Butterscotch Design, a specialist spa and wellness design consultancy.

I’m available for project-based work, retained consultancy and freelance creative support.