Taking the Homefield Grange experience home
Homefield Grange at Home
Building on the established brand, Homefield Grange at Home was created to take the retreat’s approach to healthy living beyond the physical retreat and into people’s everyday lives.
My role was to develop the brand identity and creative direction for this new part of the business, creating a distinct personality for the At Home range while keeping it recognisably connected to Homefield Grange.
Fresh, natural food sat at the heart of the experience, so the visual language needed to feel wholesome and nourishing without becoming worthy or clinical. A stamp-style identity, vibrant food photography, natural materials and characterful packaging gave the range a relaxed, farm-shop feel while making the products feel considered and desirable.
The identity was brought to life across the complete customer journey, from the online shop and digital communications to food packaging, delivery boxes, welcome materials and supporting literature. I also art directed the photography, helping create a consistent visual world around the range.
The result was an extension of Homefield Grange that allowed customers to experience the philosophy of the retreat at home, while giving the business a new way to connect with people beyond their stay.
Brand Development • Creative Direction • Visual Identity • Packaging Design • Website Design • Digital Communications • Print & Editorial • Art Direction
The Homefield Grange at Home logo identity has been created to form a stamp style icon that can be applied across all packaging and gives the products a retail farm shop feel. A bright and vibrant colour palette showcases the nutritional and tasty detox juices, soup and foods that you will be enjoying on your detox.
A range of on-going collateral has been designed, including screen printed outer packaging boxes, a welcome pack, protein ball packaging, supplement and Epsom bath salts packaging labels, social media posts, alongside the main food product packaging. I was also invloved in art directing the photoshoot.
