Albert Fields Boutique Hair Salon

Albert Fields was a completely new salon brand, created from the ground up. Working closely with founder Sarah Munnings, I developed the brand strategy, identity and creative direction around one central idea: ‘Live your life, leave the hair to us.’

That idea became the heart of the brand. It captured Sarah’s vision for a salon that takes care of your hair, so you’re free to get on with the things that really matter.

From there, I created a fluid, emotive visual identity combining natural influences, expressive imagery and a relaxed sense of movement. Family heritage and Sarah’s love of nature helped shape the name and visual language, while the central brand idea gave everything a purpose and personality.

The identity was brought to life across the complete customer experience, from the salon environment and signage to the website, print, packaging and communications, creating a brand that feels effortless, personal and distinctive.

Fifteen years on, Albert Fields has grown and evolved, and so has the brand. I’ve continued to work closely with Sarah throughout that journey, evolving the identity, website and communications to keep the brand fresh and relevant while staying true to the idea and values we established from the very beginning.

Brand Strategy • Brand Development • Creative Direction • Brand Messaging • Visual Identity • Website & Digital • Print Design • Packaging • Customer

Experiencewww.albertfields.co.uk/